Colors & Illusions


Stonefly Spa new shoes advertising campaign by Cruz Lab Production
has been thought to be the brand’s manifesto on color.

We felt the colors to be the special ones co-starring by lines and geometrical disposition.
By all means, the shoes assume as a strong visual perception that makes them pop-up from the image in order to create something like a 3D illusion.
Lights and post-production help the whole vision and mission of the shooting brief, of course.

No three-dimensional glasses are required, anyway.