Go wild in the urban jungle
Forget about the rock? NO WAY!
The lineup was mostly influenced by urban backgrounds so we imagined for each story a different metropolitan suggestion realized by a great contrast between the city lights and the “Rock in the Dark” collection’s theme.
The work – running in print, online clips and social – highlights six characters for six stories with some military, heritage and rock expressions – nothing but the brand’s core values.
We called it MISSION FW14.