Go wild in the urban jungle

Forget about the rock? NO WAY!

The lineup was mostly influenced by urban backgrounds so we imagined for each story  a different metropolitan suggestion realized by a great contrast between the city lights and the “Rock in the Dark” collection’s theme.
The work – running in print, online clips and social – highlights six characters for six stories with some military, heritage and rock expressions – nothing but the brand’s core values.

We called it MISSION FW14.