Hydraulic Connexion


The concept came out from a simple visual and linguistic equation:
Wide range of rubber and thermoplastic hydraulic hoses + hidrax connexion = slithering snakes!

We do wanted this hoses to be almost real, as if they could move.
KEYWORKD: FLEXIBILITY.

The work – running in print, online and advertising billboards – was appreciated by the brand, and now it’s going to involve other products.